We’ve all done it.

We’ve taken hundreds of selfies.

Well, maybe not me I haven’t, but at least we’ve all tried out Snapchat and Instagram face filters.

I wonder how conscious is the introduction of everyday-digital-features in social contexts and interfaces so it gives time to the user to get hooked with them, to try ’em, and most importantly, to lose the fear for them.

For me, the introduction of the 3d emoji, or “Animoji” as we now know it, is somehow unnecessary. Without any harm intended, what I mean is that is a use of a more sophisticated technology maybe not so elegant or transcendent.  But it definitely serves a purpose. And I do believe that we may have experienced this shift before, so we might keep eyes opened for proof of this:

The Animoji feels as a very usable face-filter that may accomplish that users get comfortable with using Face recognition for delicate task as payments and bank use. One can imagine that  link will be developed between a very positive association (fun, laughs, familiarity, enjoyment) and the use of an electronic device that scans your face in order to mimic or recognize your face features.

…

It’s a very good way to accelerate acceptance of technology and almost guarantee its success.